Christian Fichter, Prof. Dr.

Search results

• 2017

  Image

  Fichter, C., 2017, Dorsch - Lexikon der Psychologie. Wirtz, M. A. (ed.). Bern: Huber, p. 776 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review

• Imagetransfer

  Fichter, C., 2017, Dorsch - Lexikon der Psychologie. Wirtz, M. A. (ed.). 18 ed. Bern: Huber, p. 776-777

  Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review

• Werbepsychologie

  Fichter, C., 2017, Dorsch - Lexikon der Psychologie. Wirtz, M. A. (ed.). Bern: Huber, p. 1822 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review

• 2014

  Konsumentenverhalten, Messung

  Fichter, C., 2014, Dorsch - Lexikon der Psychologie. Wirtz, M. A. (ed.). Bern: Hans Huber, p. 922

  Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review

• 2013

  AIDA-Modell

  Fichter, C., 2013, Dorsch - Lexikon der Psychologie. Wirtz, M. A. (ed.). 16 ed. Bern: Hans Huber, p. 112

  Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review

• Konsumverhalten

  Fichter, C., 2013, Dorsch - Lexikon der Psychologie. Wirtz, M. A. (ed.). 16 ed. Bern: Hans Huber, p. 872

  Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review

• Marketing

  Fichter, C., 2013, Dorsch - Lexikon der Psychologie. Wirtz, M. A. (ed.). 16 ed. Bern: Hans Huber, p. 992-993

  Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review

• Soziales Lernen

  Fichter, C., 2013, Dorsch - Lexikon der Psychologie. Wirtz, M. A. (ed.). 16 ed. Bern: Hans Huber, p. 946

  Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review