| Original language | German |
|---|---|
| Title of host publication | Dorsch - Lexikon der Psychologie |
| Editors | M A Wirtz |
| Place of Publication | Bern |
| Publisher | Huber |
| Pages | 1822 |
| Number of pages | 1 |
| Publication status | Published - 2017 |
Werbepsychologie
Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review