Original language | English |
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Pages (from-to) | 337-355 |
Number of pages | 19 |
Journal | Health Marketing Quarterly |
Volume | 39 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2022 |
Feeling pressured by health prevention campaigns as a motivational force: Examining the role of visual and verbal mode design features
Michelle Möri, Perina Siegenthaler, Andreas Fahr
Research output: Contribution to journal › Article › peer-review