TY - BOOK
T1 - Customer Value Generation in Banking: The Zurich Model of Customer-Centricity
AU - Auge-Dickhut, Stefanie
AU - Koye, Bernhard
AU - Liebetrau, Axel
PY - 2016
Y1 - 2016
N2 - The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture’ enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
AB - The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture’ enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
U2 - https://doi.org/10.1007/978-3-319-19938-2
DO - https://doi.org/10.1007/978-3-319-19938-2
M3 - Book
BT - Customer Value Generation in Banking: The Zurich Model of Customer-Centricity
PB - Springer
ER -