Branchenspezifische makro-und mikroökonomische Einflussgrössen und deren Auswirkungen auf den wirtschaftlichen Erfolg von privaten Schweizer Sicherheitsdienstleistern: Eine qualitative empirische Studie

The objective of the research project for this dissertation was to use a qualitative empirical analysis to determine what types of macro-and microeconomic branch-specific influencing variables Swiss security service providers find themselves confronted with and how these affect their economic success. This aim is to demonstrate which measures should be implemented, and how these influencing parameters can be favourably influenced in the future to achieve sustainable economic success.

To answer the research questions, we carried out guided interviews with industry experts from small, mid-sized, and large companies in all three of the linguistic regions of Switzerland. The collected data was transcribed and then subjected to a structured qualitative content analysis.

The analysis demonstrated that the economic success of private Swiss security service providers is primarily subject to the influencing variables of ‹branch-specific regulation› and ‹branch perception and image› as both these dimensions promote the identifiable margin erosion affecting the industry. To stop the continuous fall in price affecting private Swiss security service providers, it is recommended that measures be implemented at the professional association level targeting public relations and self-regulation. At the corporate level, forward-looking and innovative business models alongside novel services should be developed.

This study provides a valuable contribution to the state of knowledge of the environment of macro-and microeconomic variables influencing Swiss security service providers. The industry now has access to empirically acquired knowledge that it can use to prepare itself for a challenging future. The impulses emanating from the study should drive related fields of research to develop forward-looking solutions in the fields of ‹Human–machine interaction› and novel business models for Swiss security service providers. A further consequence of this study is the generation of the attention necessary for the subject matter ‹Swiss security service providers› to be considered more in future research and teaching.