| Original language | German |
|---|---|
| Title of host publication | Finanzdienstleister der nächsten Generation – Die neue digitale Macht der Kunden |
| Editors | O Everling, R Lempka |
| Place of Publication | Frankfurt am Main |
| Publisher | Frankfurt School Verlag |
| Pages | 155-167 |
| Publication status | Published - 2012 |
Kundenzentrierte Vertriebsarchitektur
Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
Research output: Chapter in Book/Report/Conference proceeding › Chapter