| Original language | German |
|---|---|
| Title of host publication | Digitales Marketing und Management - Revolution vs. Evolution im Marketing |
| Publisher | Springer-Gabler Verlag |
| Publication status | Published - 2023 |
Digitale Services: Management digitaler BtB-Services
Thomas Angerer, Juri Behler
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review