Randy Drenth - Research output - Kalaidos University of Applied Sciences

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2 Book
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2013

Die neue Rolle des Marketing im Buying Center bei industriellen ICT-Investitionen
Bigler, L. & Drenth, R., 19 Aug 2013, In: Marketing Review St. Gallen. 30, p. 36-51
Research output: Contribution to journal › Article

Open Access