Feeling pressured by health prevention campaigns as a motivational force: Examining the role of visual and verbal mode design features

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@article{9a7b282543c64d6396bc8bcd8519779f,

title = "Feeling pressured by health prevention campaigns as a motivational force: Examining the role of visual and verbal mode design features",

author = "Michelle M{\"o}ri and Perina Siegenthaler and Andreas Fahr",

note = "doi: 10.1080/07359683.2021.1995643",

year = "2022",

doi = "10.1080/07359683.2021.1995643",

language = "English",

volume = "39",

pages = "337--355",

journal = "Health Marketing Quarterly",

issn = "0735-9683",

publisher = "Routledge",

number = "4",

}

TY - JOUR

T1 - Feeling pressured by health prevention campaigns as a motivational force: Examining the role of visual and verbal mode design features

AU - Möri, Michelle

AU - Siegenthaler, Perina

AU - Fahr, Andreas

N1 - doi: 10.1080/07359683.2021.1995643

PY - 2022

Y1 - 2022

U2 - 10.1080/07359683.2021.1995643

DO - 10.1080/07359683.2021.1995643

M3 - Article

SN - 0735-9683

VL - 39

SP - 337

EP - 355

JO - Health Marketing Quarterly

JF - Health Marketing Quarterly

IS - 4

ER -